Walk me through what first-touch attribution means and when you'd use it versus last-touch.

Stay specific. One example, told well, beats three told fast. Make your decisions visible: what you chose between. End on what changed, for whom.

First-touch versus last-touch attribution

Think30s if you want it

Answerabout 130 words

Follow-upsafter you finish

Coachsealed until you stop

Answer shapeCase

Frame

Segment

Options

Recommend

target 130 words

Four beats: Frame, Segment, Options, Recommend. Nothing is marked until you stop, because underlining a word while you are still speaking changes the next one.

The answerNot started

Frame · Segment · Options · Recommendfills in when you finish

Your coach note lands when you finish. Nothing is marked on your words until then, because reading a correction mid-sentence changes the next sentence.