Ad targeting system
Design an ad-targeting / audience-segmentation system that, for a given user and context, selects relevant ads within a tight latency budget.
What a strong answer looks like
Clarify scale and constraints first. Propose a clean component breakdown, then go deep on the hard parts (data model, bottlenecks, consistency, failure modes) and name the trade-offs you are making.
Clarify5:00 left
Estimate5:00 planned
Design15:00 planned
Deep dive12:00 planned
Failure8:00 planned
Which questions mattered is sealed until you submit. Telling you now would just be handing over the edge cases.
Run or narrate your approach, then ask the coach.