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Practice
27 questions- Performance marketing mathYour blended CAC just jumped from $40 to $65. LTV is $180. Walk me through what you investigate first.
- Performance marketing mathWalk me through the difference between blended CAC and paid CAC, and when each matters more for decision-making.
- Performance marketing mathIf you doubled paid spend tomorrow on the same campaigns, would CAC stay the same? Walk me through.
- Performance marketing mathYour blended CAC is improving but your paid CAC is getting worse. What's likely going on?
- Performance marketing mathYour CAC payback period is 14 months. What does that tell you about how aggressively you can spend?
- Performance marketing mathYour CEO uses paid CAC as the single growth metric. Walk me through how you'd improve that conversation.