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Concept guidesChannel economics: OTA commissions vs directMid

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16 questions
  • Revenue managementWalk me through your approach when an OTA's commissions are squeezing margin but they drive 40% of bookings.
  • Revenue managementWalk me through how you'd shift more revenue to direct booking without sacrificing visibility.
  • Revenue managementWalk me through how you'd negotiate with a major OTA pushing for a rate parity exception.
  • Revenue managementWalk me through your strategy when a third-party metasearch is driving most of your direct conversions.
  • Revenue managementWalk me through how you'd handle a new direct-booking competitor undercutting parity rules.
  • Revenue managementWalk me through how you'd present a channel-mix shift recommendation to ownership.
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