There is more of this guide.
Practice
13 questions- Campaign briefDesign a brief for a campaign that has to feel different from everything else in the category. Walk me through how you'd push the agency.
- Campaign briefBrief a campaign that pivots from existing campaign aesthetics. How do you keep brand consistency while shifting the work?
- Campaign briefBrief a campaign that requires humor without being clever. How would you direct the agency to avoid trying too hard?
- Campaign briefHow do you write a brief that gives the agency creative freedom without losing control of the outcome?
- Campaign briefWalk me through how you'd brief a campaign where the legal team has restricted half the obvious creative angles.
- Campaign briefBrief a social media campaign for a sustainable sneaker brand that wants to avoid looking preachy. What creative guardrails would you set?