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Practice
52 questions- Performance marketing mathYour blended CAC just jumped from $40 to $65. LTV is $180. Walk me through what you investigate first.
- Performance marketing mathWalk me through how you'd diagnose whether you should scale up or pull back from a paid channel that's at 100% ROAS.
- Performance marketing mathIf you doubled paid spend tomorrow on the same campaigns, would CAC stay the same? Walk me through.
- Performance marketing mathWalk me through how you'd compare channels with very different sales-cycle lengths on a single CAC dashboard.
- Performance marketing mathYour CAC payback period is 14 months. What does that tell you about how aggressively you can spend?
- Performance marketing mathWalk me through how you'd treat a channel that has great direct ROAS but poor downstream retention.