There is more of this guide.
Practice
29 questions- Campaign briefWalk me through how you'd build a message hierarchy for a campaign whose product does five different things.
- Campaign briefYour client wants the brief to say 'fast, secure, and easy to use'. Walk me through how you'd push back.
- Campaign briefYour competitor just launched a campaign almost identical to your planned brief. Walk me through how you'd respond.
- Campaign briefWalk me through how you'd structure messaging for a campaign aimed at two distinct audiences who'd see the same creative.
- Campaign briefWalk me through how you'd construct a campaign message when your product solves a problem most people don't know they have.
- Campaign briefYou're briefing a campaign for a new podcast app. The product has discovery, offline listening, and social sharing features. How do you decide which benefit leads the message?