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Concept guidesSegmenting a metric move: mix shift and Simpson's paradoxMid

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52 questions
  • Metric diagnosisDAU dropped 8% on Tuesday. What do you check first?
  • Metric diagnosisSign-up conversion dropped 5% last week. New users from organic traffic are flat, but paid-traffic users are down 20%. What's your next step?
  • Metric diagnosisAverage session duration grew 15% last month but DAU is flat. Walk me through what that combination tells you.
  • Metric diagnosisRetention dropped for users who signed up in the last 30 days, but earlier cohorts look fine. What does that point to?
  • Metric diagnosisClick-through rate fell on your homepage. Walk me through how you'd slice the data.
  • Metric diagnosisPremium users churn at 2% per month, free users at 5%. This quarter premium churn is at 3.5%. What do you investigate?
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