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Practice
37 questions- Performance marketing mathYour blended CAC just jumped from $40 to $65. LTV is $180. Walk me through what you investigate first.
- Performance marketing mathWalk me through your LTV calculation for a consumer subscription with 5% monthly churn and $15 ARPU.
- Performance marketing mathWalk me through how you'd diagnose whether you should scale up or pull back from a paid channel that's at 100% ROAS.
- Performance marketing mathYour team is using a 24-month LTV. Your CFO says use 12. Walk me through how to bridge the conversation.
- Performance marketing mathWalk me through how you'd compare channels with very different sales-cycle lengths on a single CAC dashboard.
- Performance marketing mathWalk me through how you'd handle the case where a small set of high-LTV users is skewing your average.