You're a design lead. Your engagement metric for a flagship feature dropped 8% last week. Product analytics says nothing changed; your designer thinks a new competitor may explain it. What do you do before your next review?

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Stay specific. One example, told well, beats three told fast. Make your decisions visible — what you chose between. End on what changed, for whom.

You're a design lead. Your engagement metric for a flagship feature dropped 8% last week. Product analytics says nothing changed; your designer thinks a new competitor may explain it. What do you do before your next review?

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