You're a product director. A weekly retention chart shows a two-point drop over the last three weeks — not dramatic, but your instincts say something's real. Your PMs are focused on launches. What do you do this week?

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Stay specific. One example, told well, beats three told fast. Make your decisions visible — what you chose between. End on what changed, for whom.

You're a product director. A weekly retention chart shows a two-point drop over the last three weeks — not dramatic, but your instincts say something's real. Your PMs are focused on launches. What do you do this week?

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