You're a VP sales. One of your strongest AEs has missed quota for two quarters in a row after years of top performance. No obvious life changes, no customer complaints. You have a 1:1 Monday. How do you walk into it?

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Stay specific. One example, told well, beats three told fast. Make your decisions visible — what you chose between. End on what changed, for whom.

You're a VP sales. One of your strongest AEs has missed quota for two quarters in a row after years of top performance. No obvious life changes, no customer complaints. You have a 1:1 Monday. How do you walk into it?

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