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AI-ready · Collaboration Norms

Creative, legal, and the data science team that builds your audience-targeting models rarely talk day-to-day, but AI-driven personalization now touches all three — the copy, the compliance, and the targeting logic. What norms do you put in place so a personalized campaign doesn’t slip through with one of those three never having looked at it?

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I set a shared sign-off gate that all three functions pass through before launch, rather than assuming each team’s separate review adds up to full coverage — in practice, gaps hide…

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