Coach note

Interviewers ask this kind of question to surface how you think, not what you remember. The strongest answers are specific, calmly told, and end on what changed.

Campaign brief · Channel mix

You have $150K to launch a B2B product that has no obvious news hook. Walk me through how you'd split effort between earned and paid, and why.

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With no news hook, I'd spend to manufacture one rather than buy reach.

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