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Communication & influence · Executive presence

A campaign your agency ran has just been picked up by the press for the wrong reasons, and the client's leadership team wants you on a call in an hour to explain what happened. How do you carry that room?

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I walk in composed and I lead with ownership, because a leadership team in crisis is scanning for whether the person in charge is steady or scrambling.

The full answer: structure, worked example, likely follow-up.

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