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Communication & influence · Disagreeing well

A client is set on a research question the available data simply can't answer, and they've already sold it internally. How do you tell them it's unanswerable as framed without losing the engagement?

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I never leave them at 'no' — I move them from the question that can't be answered to the adjacent one that can.

The full answer: structure, worked example, likely follow-up.

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