Interviewers ask this kind of question to surface how you think, not what you remember. The strongest answers are specific, calmly told, and end on what changed.
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A client's founder-CEO, who trusts his gut and distrusts data, wants to hear why your recommended audience segmentation should override his instinct about "who the customer really is." You have the room for ten minutes. How do you make the case without making him feel corrected?
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