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Communication & influence · Simplifying the complex

A client's founder-CEO, who trusts his gut and distrusts data, wants to hear why your recommended audience segmentation should override his instinct about "who the customer really is." You have the room for ten minutes. How do you make the case without making him feel corrected?

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With a founder, I never position data against his gut — I position it as his gut, with a wider field of view.

The full answer: structure, worked example, likely follow-up.

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