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Communication & influence · Persuasion under skepticism

A long-standing client wants you to copy a competitor's website almost exactly because ‘it's clearly working for them.’ You think it's wrong for their brand. How do you talk them out of it?

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I never open with ‘copying is bad’ — that makes their instinct the enemy and they'll dig in.

The full answer: structure, worked example, likely follow-up.

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