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Communication & influence · Executive presence

A norovirus outbreak has closed part of your resort during peak season and a local reporter is at the entrance asking whether guests are safe. You have two minutes on camera. How do you carry it?

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On camera in a health scare, the two things that sink you are looking evasive and looking rattled — so I decide before I open that I'll be calm, plain, and short.

The full answer: structure, worked example, likely follow-up.

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