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Communication & influence · Simplifying the complex

A patient advocacy group is meeting your team, worried and technically savvy from years of self-education. You need to explain why a promising trial was paused for a dosing safety review without either terrifying them or sounding evasive. How do you do it?

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This audience has been burned by spin, so my whole strategy is to be more transparent than they expect.

The full answer: structure, worked example, likely follow-up.

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