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Communication & influence · Async influence

A story is breaking in ninety minutes and you must write the holding statement that goes to every reporter who calls. What do you put in it, what do you deliberately leave out, and how do you structure it?

0of ~160 wordsAbout a minute spoken
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A holding statement buys time without creating a second story, so it does three jobs in four sentences.

The full answer: structure, worked example, likely follow-up.

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