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Communication & influence · Executive presence

A widely shared video of a hygiene lapse at one of your locations is going viral, and franchisees across the region are panicking on the group call. As the brand leader, how do you carry that call?

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I take the call myself and I'm calm before I'm reassuring — panic is contagious and so is composure.

The full answer: structure, worked example, likely follow-up.

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