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Communication & influence · Executive presence

The board asks you to defend continued spend on a Phase III program after a competitor's similar drug just failed and wiped out sentiment. You have fifteen minutes and a room that's spooked. How do you hold it?

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A spooked board wants conviction grounded in fact, not cheerleading, so I lower the temperature first: I acknowledge the competitor's failure squarely and treat it as data, not omen.…

The full answer: structure, worked example, likely follow-up.

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