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Communication & influence · Pitching ideas

Three weeks into a project you spot a value-engineering swap — a different structural slab system — that saves the owner six figures but changes the look of the exposed ceilings they fell in love with. You have one owner meeting to make the case. How do you pitch it?

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I don't open with the money — I open with what the owner said they cared about, then show where this swap protects it.

The full answer: structure, worked example, likely follow-up.

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