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Communication & influence · Pitching ideas

You have one agenda slot at a city council meeting to win funding for a program that won't show results until after the next election. How do you structure the pitch so a council thinking in two-year cycles says yes?

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I open with a number they can own before the next election, not the end-state — a leading indicator we'll report at six and twelve months, so they get a public win to point to even while the outcome matures.…

The full answer: structure, worked example, likely follow-up.

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