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Communication & influence · Pitching ideas

You have one slot in the seasonal line review to convince the buying board to back a private-label line that cannibalizes a national brand they've carried for a decade. How do you pitch it?

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I open with the number that scares them and reframe it: yes, we cannibalize the national brand, but at forty points of margin instead of twenty-two, so we make more on fewer units.…

The full answer: structure, worked example, likely follow-up.

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