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Communication & influence · Persuasion under skepticism

You have ten minutes at a medical executive committee to persuade a room of physicians to adopt a new sepsis order set that changes how they've practiced for years. They're skeptical it's driven by administrators, not evidence. How do you win them?

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You have ten minutes at a medical executive committee to persuade a room of physicians to adopt a new sepsis order set that changes how they've practiced for years. They're skeptical it's driven by administrators, not evidence. How do you win them?

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