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Communication & influence · Simplifying the complex

You have to tell a city council of non-engineers that the site's soft clay means the building will settle several inches over 20 years and that this is acceptable. How do you make differential settlement land without either terrifying them or losing them?

0of ~160 wordsAbout a minute spoken
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The word "settlement" scares people because it sounds like failure, so first I rename the fear: buildings are designed to move, the question is only whether they move evenly and slowly.

The full answer: structure, worked example, likely follow-up.

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