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Communication & influence · Persuasion under skepticism

You need cabin crew — many of whom think it's just more paperwork — to genuinely adopt a new pre-departure safety procedure. You have five minutes at the briefing. How do you win them over rather than just announce it?

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Crews have watched a dozen procedures come and go, so if I brief this as a directive it dies as box-ticking.

The full answer: structure, worked example, likely follow-up.

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