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Communication & influence · Pitching ideas

You want the hospital board to fund a new outpatient program that will lose money for its first two years before improving readmission rates. You have fifteen minutes. How do you pitch it to a board that watches every margin?

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A board that watches margin will kill this if I lead with the two-year loss, so I don't.

The full answer: structure, worked example, likely follow-up.

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