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Communication & influence · Pitching ideas

You want the portfolio committee to fund a continuous-manufacturing line to replace a validated batch process. You have ten minutes before they move to the next asset. How do you pitch it?

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I open with the number that matters to them, not to me: what the batch process costs us in scrapped lots and stockouts per year, and how continuous manufacturing takes that to near zero.

The full answer: structure, worked example, likely follow-up.

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