Coach note
Interviewers ask this kind of question to surface how you think, not what you remember. The strongest answers are specific, calmly told, and end on what changed.
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Communication & influence · Pitching ideas
You want to convince a cautious client to shift a third of their proven paid-search budget into an unproven brand-building channel. Walk me through how you pitch a bet that will look worse before it looks better.
0of ~160 wordsAbout a minute spoken
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