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Communication & influence · Pitching ideas

You want to convince a skeptical GM to redirect part of the guest-amenity budget into paid staff for genuine local recommendations and personalized touches, betting it lifts loyalty more than turndown chocolates. Make the case in two minutes.

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I open on the metric the GM already owns: our repeat-guest rate and our review scores are flat, and the amenity line isn't moving either one — chocolates don't get mentioned in reviews, people do.

The full answer: structure, worked example, likely follow-up.

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