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Communication & influence · Pitching ideas

You want to convince leadership to invest in flood-mitigation incentives for policyholders — cheaper premiums for homes that harden — even though it lowers premium in the short term. How do you sell a proposal that shrinks near-term revenue?

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The objection is obvious and I lead by conceding it: yes, this lowers premium next year on the accounts that harden.

The full answer: structure, worked example, likely follow-up.

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