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Communication & influence · Pitching ideas

You want to sell a demand-response program to a room of large industrial customers — asking them to cut load on peak days in exchange for payments. They’re protective of production uptime. How do you pitch it?

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These are operations people, so I lead with their fear, not my incentive: nobody in this room is going to trade a production line for a check.

The full answer: structure, worked example, likely follow-up.

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