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Communication & influence · Disagreeing well

Your agency's creative team has a bold campaign concept they love, but you believe the tone is tone-deaf to the current news environment and will get the client dragged online. How do you challenge it in the room?

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I'd separate the craft from the timing, loudly, because creative teams shut down the moment they think you're calling the work bad.

The full answer: structure, worked example, likely follow-up.

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