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Communication & influence · Persuasion under skepticism

Your clients are watching a drawdown and the phones are ringing with people who want to sell everything at the bottom. How do you talk one of them off that ledge without dismissing what they're feeling?

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I start by naming the feeling out loud, because a client who feels unheard will not hear a single number: 'This is scary, and the urge to make it stop is completely normal.

The full answer: structure, worked example, likely follow-up.

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