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Communication & influence · Persuasion under skepticism

You're in a new-business pitch final round against three agencies the client already trusts more than yours. You go third, after lunch. How do you open the pitch to win the room back?

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Going third after lunch, my enemy is sameness and drowsiness, so I don't open with our credentials — everyone's already heard three versions of that.

The full answer: structure, worked example, likely follow-up.

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