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Communication & influence · Pitching ideas

You're pitching a company's CSR lead on a corporate partnership. They came in wanting a logo on your gala banner; you think there's a deeper, better deal. How do you steer the conversation toward it?

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A logo on a banner is a cost to them and pocket change to us — I want to find the partnership that serves their goals so well they'd renew it.

The full answer: structure, worked example, likely follow-up.

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