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Communication & influence · Persuasion under skepticism

You're presenting findings to the sponsor who commissioned the study, and the data flatly contradicts the strategy they've already announced internally. How do you deliver it so they hear it rather than shoot the messenger?

0of ~160 wordsAbout a minute spoken
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I never let the headline be a surprise, so I'd have flagged the direction to my main contact before the room.

The full answer: structure, worked example, likely follow-up.

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