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Communication & influence · Pitching ideas

You're presenting three logo directions to a founder who is emotionally attached to the one you think is weakest. You have the room for fifteen minutes. How do you structure the reveal so the strongest direction wins on its merits?

0of ~160 wordsAbout a minute spoken
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I never open by ranking them — that turns it into me versus their favorite.

The full answer: structure, worked example, likely follow-up.

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