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Communication & influence · Pitching ideas

You're presenting your firm's bid to a selection panel where a competitor came in lower. You have fifteen minutes to convince them the cheapest number isn't the safest bet. How do you build the pitch?

0of ~160 wordsAbout a minute spoken
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I never attack the low number directly — 'they're cheap because they're bad' sounds like sour grapes and makes the panel defend their instinct.

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