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Interviewers ask this kind of question to surface how you think, not what you remember. The strongest answers are specific, calmly told, and end on what changed.

Crisis management · Rapid triage

You're the first comms person online at 7am and the monitoring dashboard shows negative mentions of your company spiked overnight. Walk me through what you'd check and when you'd wake someone up.

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First, qualify the spike before escalating: volume against the normal baseline, and whether it's one influential account being reshared or many organic voices — those are different problems.…

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Concepts behind this questionSignal vs noise: is this spike real?Incident command: severity, roles & the first hour
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