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Domain · Frameworks

A utility wants to move residential customers onto time-of-use rates. How would you frame the customer communication so the change lands as fair rather than a stealth price hike?

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Time-of-use rates charge more when the grid is stressed — late-afternoon and evening peaks — and less off-peak, so the design goal is to shift usage and flatten the peak.…

The full answer: structure, worked example, likely follow-up.

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