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Domain · Market Sizing

Reason aloud about the cost to raise a dollar across major fundraising channels — direct mail, events, digital, and major gifts — and why an acquisition-versus-retention view changes the math.

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Cost to raise a dollar varies widely by channel, and the sector rule of thumb is that a blended ratio around 20 cents on the dollar — a 5:1 return — is healthy, but the average hides big differences.

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