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Domain · Execution

Walk me through what actually happens from a signed insertion order to a campaign going live — the trafficking, tagging, and QA steps where campaigns most often break.

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Once the IO is signed, ad ops builds the campaign in the ad server — setting up the advertiser, campaign, line items, and creatives with their flight dates, budgets, targeting, and priorities.…

The full answer: structure, worked example, likely follow-up.

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