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Ethics & accountability · Balancing user vs business interest

A brand you're rebranding wants packaging and a visual identity that signals "natural" and "eco-friendly" — green palette, leaf motifs, earthy textures — for a product that has no such credentials. How do you handle the brief?

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I treat the visual system as a claim, because that's how a shopper reads it — leaf motifs and earth tones say "better for the planet" whether or not a word does, and dressing a pro…

The full answer: structure, worked example, likely follow-up.

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