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Ethics & accountability · Ethical pushback

A children's mobile title you support is under-monetizing, and the growth team wants to add interstitial ads and a one-tap in-app purchase flow with no parental gate. You know most players are well under 13. What do you refuse, and what do you offer?

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A one-tap purchase flow and untargeted interstitials in a game whose players are mostly under 13 isn't a growth tactic, it's monetizing children in ways the law and basic duty of c…

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