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Ethics & accountability · Ethical pushback

A client asks you to design a checkout flow where the pre-checked add-on and the cancel link are deliberately hard to find, because it lifts conversion. What do you do, and what do you owe the end user versus the client who's paying you?

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I don't build the trick, and I say so plainly: a pre-checked charge the user doesn't notice and a buried cancel link are deceptive patterns, and when they surface in an FTC action…

The full answer: structure, worked example, likely follow-up.

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