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Ethics & accountability · Ethical pushback

A client hands you a questionnaire they designed and wants fielded as-is, but the wording is clearly leading — engineered to produce the favorable number they've already promised their board. They're paying, and they want it live this week. What do you do?

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I won't field a leading instrument under our name, because the whole value of what we sell is that the number can be trusted — a rigged question produces a figure that's worthless the moment anyone examines it.…

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